About Phicil-itate Change

We help care partners, solution builders, governance & payers and investors determine which innovations will truly work in the systems they serve.

✓using our SEEDS of Innovation™ framework

✓backed by 20+ years of experience

We do not just "advise" on innovation;

We ensure your decision-making is built on a reliable, well-designed system, for long-term solvency & well-being.

Get in touch

Phicil-itate Change team collaborating on healthcare innovation strategy

Who We Serve

Care Partners

Lighten the burden on your staff

Governance & Payers

Turn risk into a strategic asset

Solution Builders

Drive real-world adoption

Investors

Invest only in innovations that prove their value

Ensuring your solution is:

Designed for real-world well-being

Turning abstract ethical values into operational design constraints that heal rather than extract.

Positioned for high adoption

Ensuring tools seamlessly align with existing workflows without burdening care staff or stalling in "zombie pilots".

Built for long-term solvency

Mitigating liability and protecting investments from the risks of organizational suffocation and system drift.

How We Engage

We help organizations install the SEEDS of Innovation Framework™ as their internal operating system through a tiered approach:

DIAGNOSE

Assess your Decision Reasoning Maturity

We assess your "Decision Reasoning Maturity" to reveal why your innovations are stalling or failing.

EQUIP

Turn values into operational constraints

We run workshops to train your teams on specific pillars, turning abstract values into operational design constraints.

ADVISE

Strategic guidance on Go/No-Go decisions

We provide strategic guidance on high-stakes Go/No-Go decisions for AI investment.

TRANSFORM

License the framework for long-term governance

We license the framework for long-term governance, helping you build a system that heals rather than extracts.

Meet the team

Our team combines frontline healthcare, AI and data science, human-centered design, regulatory and operational expertise, and strategic communications to transform health tech innovation.

Strategic Partnerships

Narine Emdjian

Founder, iFundLab

Narine is a seasoned federal funding expert with a proven track record of securing over $4 million in non-dilutive capital for startups, small businesses, and nonprofits through SBIR and other federal programs. As Director of Grants at Social Enterprise Greenhouse and founder of iFund Lab, she provides strategic, tailored guidance to help organizations navigate funding opportunities and the application process. With a Bachelor's in Political Science and an MBA from Johnson & Wales University, Narine combines deep expertise with a personalized approach, making her a trusted partner for those seeking federal funding.

Craig Carder

Consulting Founder, C3 Medical Device Consulting

Craig Carder brings over 25 years of medical device engineering expertise as the founder and President of C3 Medical Device Consulting. With advanced degrees from Washington University in St. Louis, Rensselaer Polytechnic Institute, and Clarkson University, Craig's technical foundation spans biomedical and electrical engineering. His experience includes leadership roles at HeartWare (acquired by Medtronic), Haemonetics, and MicroCHIPS, where he specialized in complex implantable devices, connected wearables, and life science capital equipment.

Lori Lennon

CEO, Thinkubator Media

Lori Lennon is the founder and CEO of Thinkubator Media, an organization dedicated to elevating the profiles of women in STEM by amplifying their voices through education, training, and community. Before launching Thinkubator Media, Lori served as founding communications lead at Northeastern University's College of Science, where she worked with leading researchers tackling global challenges like climate change and drug discovery. Her background spans strategic communications, digital marketing, and public relations, including an award-winning career in television news at WBZ-TV Boston.

Team Members

Stefan Loewenstein

Sales & Operations Manager

Stefan Loewenstein serves as Sales & Operations Manager at Phicil-itate Change, where he drives revenue growth and operational excellence for the company's mission to revolutionize healthcare innovation through patient-centered design. With extensive experience as a digital marketing consultant and content strategist, Stefan brings a unique blend of creative problem-solving and strategic thinking to accelerate the adoption of AI-driven healthcare solutions.

Meet Our Founder

Sheila Phicil

Social Change Futurist™ and Health Equity Expert.

Sheila Phicil, MPH, MS, PMP, FACHE is a social change futurist™, health equity expert, and social impact startup founder.

Sheila brings nearly 20 years of experience in healthcare, driving transformative change in policy, strategy, and operations across institutions like:

Brigham and Women's Hospital
Dana Farber Cancer Institute
The Veterans Health Administration

Previously, she served as the Director of Innovation for Boston Medical Center's (BMC) Health Equity Accelerator, where she led initiatives to advance racial health equity, address social determinants of health, and implement AI-driven solutions to enhance healthcare delivery.

As a first-generation Haitian American, Sheila's personal journey deeply influences her work, blending lived experience with professional expertise. She is driven to create human-centered solutions, understanding that every system is perfectly designed to produce the results it gets, and aims to drive sustainable change.

View Sheila's Full Bio

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Don't just guess.
Design for well-being.

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