De-Risk Your AI Innovation
Before Expensive Failures
The proven framework to ensure your innovation survives the complex reality of clinical workflows, regulatory barriers, and patient needs before you scale
Innovators we've worked with
Most health AI fades after the pilot
- · Implementation failures
- · User rejection
- · Wasted capital and trust
- → Scales across clinical workflows
- → Earns trust from clinicians and patients
- → Strengthens the system over time
SEEDS moves decision power back to the people closest to the problem: patients and the care teams who serve them.
Five decision lenses, applied in sequence
The SEEDS of Innovation™ Framework is a decision standard for AI in systems of care. It governs who makes which decisions, in what order, and against which non-negotiable values, before harm, waste, or system rejection occur.
Systemic Signal Assessment
Understand what the system is producing before adding AI, so you don't help it do the wrong thing faster.
Everyone-Centered Design
If it works for the people with the biggest barriers, it works better for everyone else.
Ecosystem Alignment
If a solution can't support itself in real conditions, it isn't ready to scale.
Data Sovereignty
If people don't understand how their data is used or who benefits, innovation loses trust and opportunity.
Stewardship
Stay responsible for how AI changes the system over time: step in on harm, strengthen shared benefit.
Learn to apply SEEDS of Innovation™
Sheila Phicil teaches healthcare leaders how to make smarter AI decisions using the SEEDS of Innovation™ framework. She has delivered SEEDS of Innovation™ workshops at national conferences, including "AI, Equity, and Smarter Decisions" at the National Association of Health Services Executives (NAHSE) conference (October 2025) and a hands-on SEEDS of Innovation™ workshop at the RISE Healthy Communities conference (March 2026).
- Identify key red flags in early-stage digital health and AI-enabled solutions
- Apply the SEEDS of Innovation™ framework as a due diligence lens to assess AI-enabled solutions
- Implement governance and integration strategies that serve both institutional goals and community health equity
Training is available as conference workshops, executive sessions, and the SEEDS of Innovation™ Team Workshop for cross-functional teams.
Book a workshopA guided path, in three steps
Rapid clarity on where your AI decisions carry risk.
Embed the pillars into your team's real workflows.
Ongoing governance as risks and your system evolve.
Over a 2 to 3 week intensive, we uncover critical misalignment and deliver a prioritized 90-day roadmap that turns uncertainty into a clear path forward.
Over 90 days, we embed pillar maturity models into your workflows, so every team aligns on the decisions that matter.
Over 12 months, we provide pillar reviews and risk diagnostics, keeping your AI decisions aligned as conditions change.
Systemic alignment
Innovation isn't a single event. It's a continuous negotiation between your product and the system. Most strategies stop at the roadmap, leaving teams to navigate hidden friction, silos, and operational drag alone. Without governance, old patterns resurface, patient reality gets lost, and value erodes before scale.
Our end-to-end system integration delivers a validated path to AI-System Fit™.
From the initial risk scan to long-term governance, we embed the cross-functional alignment needed to ensure your innovation survives contact with reality, protecting your investment from the first sprint to full scale.
Your strategic innovation partner
Two decades of high-stakes healthcare expertise are on your side, helping you navigate system realities and secure alignment across clinical, operational, and regulatory silos.
Our team, led by Sheila Phicil, Social Change Futurist™ (Brigham and Women's, Dana-Farber, VA, Boston Medical Center), combines frontline healthcare, AI and data science, human-centered design, regulatory and operational expertise, and strategic communications.
From abstract ethics to operational advantage
What the SEEDS of Innovation™ framework delivers when it is embedded in how decisions get made.
Clarity on what matters
A shared decision language that translates abstract values into operational criteria and measurable signals.
Risk reduction
A proven approach to detect and prevent failures before capital, reputation, or trust is locked in.
Competitive advantage
Build trust capital that differentiates you in a market increasingly skeptical of move-fast-and-break-things.
Equity in who benefits
Keep the people closest to the pain from being left behind, so AI decisions expand benefit to those most affected.